Do I need a website? What will I do with it, I am just a singer? Web presence for catering service! I don’t think it makes sense. I deliver Pizzas, how will web presence help me, forget it its too complex for me! Thats a feeling among many businesses, very rightly so as they have not seen or have experienced the power of Internet.
I liked the line by Jason of Google, “Sometimes you hear about things that are big, and you see them and see that they are big, you rationally understand that they are big, but you don’t really understand that they are big until you experience them.”
(Internet is a threat/opportunity for every industry, you will have to face the music anyway)
Magazines are less read these days as blogs/daily web updates are taking care of the need (some adopted this new platform but some are history). With social networks and web 2.0, web is a way to empower your business with a better communication platform. People presume web to be a sales platform (esp in countries like India, where Internet business is in its early stages).
This week’s brand equity caught my attention, which I can summarized as the alpha of Indian Web business. Major businesses are trying to capture the young generation through web (Guys, it is going to be tougher than you thought), most of them trying to follow the successful formula. Do not forget that web is a village, where two shops are not needed so better be original.
Summary of the blog post: Use Web as an opportunity today or as a threat tomorrow, choice is yours. Web culture is catching up in India too.