(Note: Please add your experience and take on the Erroneous perception of web by top Indian Job Seekers)
Why is that the top Indian Job seekers do not want to join web industry when in other part of the world people respect web related jobs? I do not regret my decision of rejecting the offers for “complier designing job”, “backward reservation protocol for wireless networking, a research type” and accepting an offer from a web start up with a great vision of winning the world with innovation. In India many have a wrong perception (but rightly so) towards Indian web industry, what are they,
- Web industry means making websites, graphics, multimedia.
- Its more technical kind of jobs.
- It does not have a wide reach or a career path.
- It will be quite boring, what will I do sitting in front of computer all day? (I had one MBA chap resigning after two days as he did not find the job interesting, sad he did not even give it a weeks time to experience the real web)
- I am not interested in web type jobs, I think I am born for marketing.
- SEO is a chepo work to do.
Many wrong perceptions like these but why did I say rightly so? Rightly so, as we only see what is shown to us, blame it on companies, blame it on university culture and blame it on _____. Let me take point by point that why these perceptions can be challenged :-
- Many feel that web industry means making websites, graphics, multimedia as most of the Indian companies does these kind of outsourcing work relying on the “cheap labour factor” of Indian economy. I have seen some of friends working on similar signups for 100 websites and charging 100 website owners and earning their daily cakes.
- Many feel that its more technical kind of jobs. Yes, it needs technical knowledge but it is nothing that you can’t learn. It is just a matter of 6 months. You can get the basic technologies in just few months. There is a huge marketing options available including my favourite, behavioural marketing.
- Many feel that it does not have a wide reach or a career path. Absolutely crap, we are never ahead of the demand resulting in producing outdated manpower. Do read my post on alpha of Indian Web business. It is just going to gear up, the gen Y is more web savvy than gen X, so will be the market.
- As one of our MBA recruit many feel that it will be quite boring. I am in this web industry for over 15,000 hrs and I still work on new things every single day.
- May feel that they are not interested in web type jobs and they prefer marketing. Were you interested in marketing before joining your B-School or your last course? Where you interested in marketing before meeting the Marketing guy? Its all about developing the taste but it cant happen if you are not introduced to it. This Jan I had a plan to visit some 20 B-school with the same mission of introducing Indian web industry but I got busy with unusual company affairs.
- Many feel that SEO is a chepo work to do and SEO is all that a web marketing can do. The best SEO is to focus on visitor experience. I have written articles on GE matrix and BCG matrix for online marketing and there is plenty scope for such conversion. The web product cycle, shelf life and everything has an interesting twist. Its more fun to be a Kotler for web industry that to be a Kotler’s disciple in offline marketing.
Remember, the time is going to change and the below picture will not longer be a reality