Stefan Engeseth (one of Europe’s most creative business thinkers and a top-ranked speaker but I know him as a marketing blogger with some great post) launches Detective marketing fourth edition titled “The book that best-selling business writers read”.
This book talks about creativity, brand living and many more detective marketing concepts. I will write few lines about this era creativity before giving you the link to free download (Yes, the book is available for free 🙂 ).
- Creativity can be distributive. Imagine a new Monalisa painting done by 100 painters, thats the world we live in. There are many examples of this. We call it crowdsourcing, many average crowd vs experts.
- Creativity is incremental. People don’t like perfection, they like incremental creation where they can be a part of (Stefan says, “invite you customers to participate in projects at early stage.“).
- Value of diversification in creativity. Stefan says, “mix people in meetings, hire different talents“.
- Be dumb – Read the post Marketers should be dumber than customer, Stefan gives a simpler way out, “Involve a person from street in your meeting“.
Download at http://blog.detectivemarketing.com/D-M_Freebook.pdf. Wishing him all the very best with the new edition.