Economics of abundance?

Economics of abundance? Then what happened to the economics of scarcity (real and virtual)? Demand Vs Supply graphs? Things are changing, even google embraced it for a longer innings when they redefined gmail marketing (“by invitation only” to “open for all”).

Go through http://www.longtail.com/the_long_tail/2006/10/the_economics_o.html for economics of abundance. You can also go through the PPT, http://www.longtail.com/poptech.ppt.

This is certainly a change in perspective. Around 2 years back we had integrated the virtual scarcity with many marketing campaigns successfully, now what works is the freedom. Does this change reflecting at Human resource level as well? a point of discussion for sure.

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