Our new team member, a man with a lot of doubts, Mr Doubts is asking an interesting question, “How much content is enough?“. He is touching a different dimension of it, let me go my own way and I will go the visitor way. My Google experiment is also somewhat related to this. I asked, how many pages are needed in SERP?
Lets ask this question again, How Much Content is Enough Content?
Here is a simpler answer to it. If a visitor is able to find the needed info within
- 0 click+ 15-30 secs (You have enough content)
- 1 click + 30 – 1 min (you have average content)
- 2 clicks + 1 – 3 mins (not enough content)
- above 3 clicks + above 5 mins (You have no content at all)
(Does more mean more satisfaction? atleast not for content, right content is imp than more content)
So its not about how much info you have but about availability of info for your visitor at needed time. This is the foremost reason why we search Google in Google. I liked Norvig’s comment, which says, “Data mining is more about data“. Content management is also about content.
Here are sms type hints (I wish I had more time)
- Forum -> Content generation (cluttered and unconnected)
- Blog -> Content generation (Consolidated but still unconnected)
- CMS based article -> Expert Content management
- Wiki -> Crowd Content Management
- Smart Search -> Avoiding extra click. I call it a link-less navigation. It takes care of cluttered and unconnected content.
I don’t like reading forums for information as it is too much of work for my brain but most of the time I am without an option. Forum+Wiki+Search makes a deadly combination for content but still a Forum+Search or Blog+Search can give you a better ROI. I am back to morning exercises, have fun. Happy Wed(n)(es)day!