Here is another post to my orkut series before I go to sleep. I am sure I am going to have bad dreams as I just saw few more Matt Cutts videos where he was speaking about supplement results and usual 301 redirection stuffs. To avoid bad dreams I am going to read first few chapters of Esther (Bible) before I go to sleep. Just joking. I just read that Orkut doesn’t require invitation.
Google’s social network, Orkut, doesn’t need an invitation anymore. You can sign in using your Google Account.
The invitation was one of the reasons behind Orkut’s failure to compete with MySpace. Now that Facebook is also public, the competition will start to become interesting.
The reason of failure caught my attention, the invitation. Almost 60% of the users are from Brazil and I think India comes third (I am missing the Orkut link which showed me the exact stats). I think it is a typical case of “cultural marketing”. In India and Brazil people are very much connected with each other and want to do so, Orkut just made it simpler. Invitation was never a problem in India. Is invitation the reason for orkut’s failure then is Gmail a success in US? I think its the culture and the broken complexity that mattered. In India many who found Internet complex found Orkut comparatively very simple.
Recently when we had our choir practice at our house many asked me to send them an Orkut request and I did that that very moment. Does some culture find the invitation stuff a little difficult? I think I have something new to study tomorrow (Sad that I only know about Indian culture, I never been to any other country but have met many evangelists and missionaries from various countries. I think web forums will make it happen).
http://www.orkut.com/JoinCreate.aspx, this is where you can create a new account for orkut.
Do you think invitation can be a reason behind Orkut’s failure in some part of the world? Did you find invitation a barrier?