Are you orkut by now or still a chirkut? I doubt whether we have seen a better meme than “orkutâ€, creating a memeplexe. Let me get to the focused point, “Is Orkut’s Memetic strength a misinterpretation?†In other words, “Is Orkut’s marketing strength misinterpreted?†So what then are we talking about? You are right, “scrapbooks†the most viral of all orkut tools.
Aji Orkut is an inactive Orkutian as I have hardly invited a person or taken extra pain to write to other’s scrapbook (though recently I have started scrapping here and there). Even after being inactive I have over 50 scraps (after deleting few). My scrapbook is filled with daily halchal (hindi word for “hi hello†phrases) like “how are you doing?†or “whats up man?†Is it what Orkut Buyukkokten wanted with his scrapbook?
Orkut Buyukkokten’s original Interpretation of scrapbook
(Text taken from Orkut Answer 11796)
The scrapbook feature is another way for you to add tidbits of information to your profile. Share a funny story or reveal a little known fact about yourself. Click on the “formatting tips” button to learn how to change the color of the text or add a smiley face.
Point 1: You can scrap your own scrapbook with additional stories, an extension to your profile.
You can also add messages to other members’ scrapbooks. To do this, visit their profile and click on the “view scrapbook” button. Enter your message into the box and click “submit.” Your entry will appear in their profile instantly. If you change your mind about what you’ve written, you can always return to their scrapbook and click the “delete” link next to your scrap.
Point 2: Your views about the person, or a simple message. According to orkut answer 11800 scrapbook can be used as an alternative to orkut testimonials.
Market’s misinterpretation of scrapbook
I think I can call it a misinterpretation as it doesn’t seems right for me but still we love it as perfection is just another viewpoint. How many times have you seen people scrapping their own scrapbook? I think I am the only fool who did it as an entrant to orkut (now I do not do it after being stopped).
What are then real people (real user) using it for? It is getting used for conversation. If my scrapbook says, “Anil: How are you?†(by friend Anil) then I am suppose to go to his scrapbook and say, “Aji: I am doing good and how is you doing?â€. For a third person my scrapbook is really a crap full of questions or incomplete conversation. I am sure no one has the patience to go to other users scrapbook to read the complete conversation. I hardly see people using it as an alternative for testimonials except few like the following image.
Does it matter at all?
Whether it’s a misinterpretation or imperfect use of a perfect tool, it hardly matters as the king (the end users or customers) has accepted it whole-heartedly. This is a perfect example of a marketing model where the market decided the real use of scrapbook over the catalog.
An advice for Orkut Buyukkokten
When the king says, “Earth is flat†better we accept it and revamp our own documents saying, “we knew the earth will remain flat and this application is a right fit when it is flatâ€. Whatever it is orkut still rocks as a viral tool.
I am offering a platform for interpretation
With the launch of my new baby, a blog planner, I am also offering a platform for interpretation. This leaves no room for misinterpretations, as the kings are free to redefine the perfect use again.
or 
or 