Stefan Engeseth launches Detective Marketing ver 4

Stefan Engeseth (one of Europe’s most creative business thinkers and a top-ranked speaker but I know him as a marketing blogger with some great post) launches Detective marketing fourth edition titled “The book that best-selling business writers read”.

This book talks about creativity, brand living and many more detective marketing concepts. I will write few lines about this era creativity before giving you the link to free download (Yes, the book is available for free 🙂 ).

  • Creativity can be distributive. Imagine a new Monalisa painting done by 100 painters, thats the world we live in. There are many examples of this. We call it crowdsourcing, many average crowd vs experts.
  • Creativity is incremental. People don’t like perfection, they like incremental creation where they can be a part of (Stefan says, “invite you customers to participate in projects at early stage.“).
  • Value of diversification in creativity. Stefan says, “mix people in meetings, hire different talents“.
  • Be dumb – Read the post Marketers should be dumber than customer, Stefan gives a simpler way out, “Involve a person from street in your meeting“.

Let the guru himself explain the rest.
Download detective marketing

Download at Wishing him all the very best with the new edition.

6 Replies to “Stefan Engeseth launches Detective Marketing ver 4”

  1. Dear Aji, Thanks for spreading the word. Here is some more information about the book:
    In today’s highly competitive business world, people are looking for a new creative edge. Based on the reader’s own creativity, this book can help you find that edge. The book has been called “The book that best-selling business writers read” and has more than 300,000 readers worldwide (Internet download and books). Three editions have sold out for one simple reason: YOU! If you like it and spread the word, there will soon be a fifth edition.

Comments are closed.