Yahoo once a close friend of google has started hiding total backlinks, when I did a search on yahoo I saw the total backlink count a little lesser than what it used to.
I used to do a lot of checks on yahoo .
Google on one hand has started expanding its lucrative Internet advertising network into the print world and on the other is testing a new SERP with multiple stage display. Is google going complex, I prefer google mainly due to its simple layout. I will prefer a simpler one rather than an AI based layout complicating my thoughts. I guess print media will give the PPC partners more mileage and click fraud free ad campaigning option.
Let the battle continue.