If you have your domain with an active blog, and if you are serious about branding your blog then you must have a subscription form to build a better visitor base.
What is the use of such a subscription form?
Some people visit you blog through search engines (or other reference) but due to customer forgetfulness syndrome they forget the visit soon. Subscriptions will allow them to keep a track of your blog posting. This is the first step in building an active blog visitor.
How to enable a subscription form?
Since I have my own server supporting php I decided to use a better subscription application (rather the best of all), phplist.
10 great features of phplists are :-
- phplist keeps sending messages from your web server, even after you shut down your computer.
- No duplicate messages. No ‘forgotten’ messages. phplist manages message delivery with a message queue, ensuring that every subscriber gets the email message, and that no subscribers receive two copies, even if they’re subscribed to more than one list!
- Click Tracking tracks links and URLs. Statistics can be viewed by message, URL or subscriber.
- Templates are completely customizable, and make site integration a breeze.
- RSS feeds can be automatically sent to a mailing list weekly, daily, or monthly.
- Batch Processing is useful in shared hosting environments. Set the maximum number of sent messages in a given time period.
- Throttling can limit the load on your server so it doesn’t overload.
- Domain Throttling limits the number of emails to specific domains to keep on the friendly side of their system administrators.
- Attachments can be uploaded and included in messages for download.
- Open/View Tracking tells you how many users opened your email message. This provides a minimum statistic, as many email clients with privacy or security policies block images (gmail, thunderbird, and others).
No other application will be able to provide such a great integration with your blog. It is very simple to use. You can create a template and modify the pages as per your need.
I do not have php what do I do?
You can use http://www.feedblitz.com/ , there are many such application providers. They surely have some limitations.
Should I make it automated or manual?
In my opinion, keep it manual for the following reasons,
- People do not like automated mails as such; they prefer some personal touch to it.
- Not all blog post may be of common interest.
- With manual mailing you can even send some other information.
If you need some help in installing such a subscription list please let me know I can help. Try subscribing to my blog to get a feel of it (top of the right panel of the page). I am planning to write some real good stuff in the coming days.