$5,000 for SEM

Marketing Pilgrim has launched a contest to give away a search engine marketing scholarship prize worth more than $5,000. We want to help one lucky winner to either start their career in search engine marketing or improve their existing skills further.

more at http://www.marketingpilgrim.com/search-engine-marketing-scholarship.htm

Interested people can take part. I may write about evangelistic marketing. Only catch (if it is),

Your article can be about any topic related to search engine optimization, paid search or social media, but remember the winner will be chosen based upon popularity, so the more original and engaging your article, the more likely you will attract readers and win.

What do they mean by popularity? Is it another SEO competition? or a way to build more links? I see that they have already got many links due to this competition. This is another way of building links. If I get time I might write.

Will you be writing one? What topics are you planning to write?