Ajesh got placed in Wipro

I did say Good night in my last post as I was tired. I think today was a good day rather a better day as my Brother got placed in Wipro. As any other freasher he was worried about his placement and God Almighty helped him to get into one of the best companies.
Ajesh got placed in Wipro

His name is Ajesh Issac and he is a fourth year student of Computer Science Engineering. Wishing him all the very best, well done bro.

Once again a good night.

YPE camp 2006 – Bhelai

I am very tired after hectic work. I think I should take some rest tonight instead of blogging. People across the globe (esp Ex YPE secretaries, Mr Gigi Thomas from Qatar and Miss Merlin Luckose from Canada, they have all reasons too :)) are eagerly waiting to see the camp pics. Today morning I did try to upload it to yahoo directory but it did not work out. I then uploaded some of the images to http://fotogal.net/galleries/AjiNIMC/ypecamp. I already have some pics uploaded for the blog.

(Some of our back benchers after a sleepless night, first session of the camp)



(Some of our back benchers after a sleepless night, first session of the camp)


The breakfast session


The Lunch session, we managed to take it to our rooms, later many other followed the method. Was it illegal?


Early morning 6:30, morning tea session. I was sitting ok, it the photographers fault. I am too lazy to make rotate it 90 deg using photoshop. Sorry for the inconvenience.


True winners, two winners. Our Pastor, our coach and our captain, our YPE sec< br/>


We call it Mukka Lath session. We had almost 30 seats, half compartment booked. We called all junis and then it was Mukka lath session. Anson getting his share.

I will uploading more pics tomorrow morning. Keep watching.

Update 12 oct: Added more pics at http://in.pg.photos.yahoo.com/ph/ajiissac1/album?.dir=/fc02scd&.src=ph&.tok=phMxQpFBkVO7I7pu

11 lessons for budding entrepreneurs

As told earlier, here is the alpha (#1) post for the 101 series. With next 100 days I am planning to touch the omega (# 101). The first in series is the “11 lessons for budding entrepreneurs”. First 8 points were taken from another entrepreneur Sanjeev Kumar. He is the Chief Operating Officer of Portal Player Inc, known around the world as the company that supplies chips to Apple for its hugely popular iPod. It develops “semiconductor, firmware and software platforms for portable multimedia products such as personal media players, secondary display enabled notebook computers and personal wireless entertainment devices”. At the Tie-ISB Connect 2006, Sanjeev Kumar spoke about the eight lessons he has learnt as an entrepreneur . These are mantras that all budding entrepreneurs should keep in mind. I will putting my thoughts in it.

  1. Sanjeev: It always takes a long time to establish a company.
    Me: Our own calculation always delay. We thought we will touch our expectation within the calculated time but the IT architecture took more than our expectation (but it has become one of the best for online business). Also there are unexpected problems like HR drain at very wrong time pulling you back.
  2. Sanjeev: It always costs more (than you thought it would) to start a company.
    Me: We thought we will shift shift our own office but the government delayed the whole plan forcing us to buy another temporary building. Any such examples are there.
  3. Sanjeev: We need leaders, not managers, for an enterprise to succeed.
    Me: This is the biggest challenges a start up company faces. An actor who can direct, produce, write and act is the required for startup companies. Very tough to get as many good people are not convinced that your company has a greater vision. For this go for colloquia, talks, parties before going a placement. Introducing your company to good people is the most important factor. It cant be done at a PPT (Pre placement talks). Many of our company people are from my own B-school as they have heard about the company from me.
  4. Sanjeev: Perseverance pays. You have to believe in what you are creating, and keep the faith. In 2001, many people told us we were over, but we are still here.
    Me: Even do not go down for a minute in front of your team as they are looking upto you. Most of the time you are the only source of inspiration and motivation. Many a times we were discouraged but we kept the faith in what we were doing.
  5. Sanjeev: History does not always repeat itself.
    Me: Every single case needs to be handled carefully, do not just sit back and apply the last successful method for current problem. Many method that failed in past is paying good dividend at present.
  6. Sanjeev: Communication is key. Listening is extremely important. You should have the ability to listen to your employees.
    Me: Every positive word adds ample amount of energy and every negative talk takes away the existing energy. N.S.Raghvan Sir says that an entrepreneur needs to be like a sponge, listening to the team members and absorbing every bad thing. Keep talking to your team else you will lose them soon. Be realistic and offer challenges. Do not over promise as after few times people stop believing in your words. Always “talk the walk” and “walk the talk”. Entrepreneur’s Communication should be of high character not high personality.
  7. Sanjeev: Be prepared for the culture factor in the US and in India, though a lot of cross-pollination has taken place by now.
    Me: We faced the problem with fixed salary and incentives. Indian minds could not accept a constant salary and performance based high incentives. We tried many times to implement the incentive system as per US system but Indian culture could not digest it as per expectation. We then had to implement a mix. Take your employees to US to give them a feel. This money is a worth investment.
  8. Sanjeev: In good times, be prepared for the bad times. Good times will not last forever. Business is cyclical.
    Me: Remember that your employees also understands this and be humble during both the phases.
  9. Me: Do not treat leaders as employees as they will not stay long, they will learn things and help you grow but will not disclose every idea they get as they feel as an employee. Give enough shares to the good leaders and they will make the difference. They are not motivated with upcoming offices or more employees, they are more motivated with their future. Good team members are key for success and companies that understood this have become a good success. Be realistic with them and offer clear picture, motivate them with high incentives. They always watch your attitude and every negative move is discouraging them. Explain your moves and discuss it them. Treat them as partners else they will never stay for long.
  10. Me: Good people will never demand, its your job to offer them upto their expectations. According to me the equation is,
    (Person thinking about company) in secs is proportional to (company thinking about the person) in secs. If you want a person to think more about your company you start thinking about the person. If you say, “how can I help Mr X to achieve his dreams”, Mr X will also say,”How can I help company to achieve its vision”. Many employees do not think about company as you are not thinking about them. Keep this equation strong. 
  11. Me: Be ready to document things. We have everything documented from access details to knowledge. This helps when someone is leaving the company. Be a captain and document as much as possible. My Boss documents the maximum in our company as he understands the value.

I know there are plenty more from our experiences but I promised myself to stop after 11 points as per the series.

Series of 101 posts with 11 tips

Recently I saw an increasing attraction for lists, so I have decided to cover 101 such lists with 11 tips for topics ranging from finance to technology, from HR to marketing, from SEO, SEM to social networking. I must also include few misc posts under this series.

If you know me then let me know your topic of preference. While considering a topic please check it with my work and interest, else I will have to call guest writers.

If you want to cover a 11 tips topic, please send me a mail at ajiissac(at)gmail.com and I will publish it under your name (Guest writers).

Some of the topics I am planning to cover under this series are:-

  • 11 lessons for budding entrepreneurs.
  • 11 tips for forum management/community building.
  • 11 tips for successful blogging.
  • 11 great ways of getting links.
  • 11 things to avoid as a leader.
  • 11 forums I visit regularly.
  • 11 blogs that I read regularly.
  • 11 funniest jokes.
  • 11 greatest stories.

The series will continue till we reach the 101th list (want to complete it in next 100 days). As I said you can put your request under this post.

$5,000 for SEM

Marketing Pilgrim has launched a contest to give away a search engine marketing scholarship prize worth more than $5,000. We want to help one lucky winner to either start their career in search engine marketing or improve their existing skills further.

more at http://www.marketingpilgrim.com/search-engine-marketing-scholarship.htm

Interested people can take part. I may write about evangelistic marketing. Only catch (if it is),

Your article can be about any topic related to search engine optimization, paid search or social media, but remember the winner will be chosen based upon popularity, so the more original and engaging your article, the more likely you will attract readers and win.

What do they mean by popularity? Is it another SEO competition? or a way to build more links? I see that they have already got many links due to this competition. This is another way of building links. If I get time I might write.

Will you be writing one? What topics are you planning to write?

I am back

I am back in Kolkata after a 3 day off from WWW (web, work, West Bengal). The trip to Bhelai was good, enjoy every moment of it. We reached Durg Railway station at 3:45 am IST Monday morning. I tried to get some sleep but could not manage that day. Monday we had competitions and our church did fairly below expectation. We were not depressed as we wanted some other team to win this time. Second day after when everyone had a sound sleep swept many additional and unexpected points to keep the trophy for 4th consecutive year.

We got 66 points while the host came second with 62 points, the closest competition so far. More than the competition the youths were challenged by the Guest speaker Pastor V.O.Varghese. He certainly talk the walk and that challenges you more than anything.

Now I am back in Kolkata and somehow managed to go through 77 mails. Today was busy with all the pending work and report updation.

I will get back to blogging from tomorrow, I think I should get some sleep now.

Final Call before the camps

As I mentioned in my previous posts that the camps season is near and now it is even nearer. Today we did our final rehearsal for the first camp (that is YPE camp at Bhilai). We had all type of programs like elocution, songs, stories, instrumental music for all groups. Our job was to fine tune it before the final show. Here are some pics

Last minute Choir tuning (Backstage)
YPE camp
(Click on the picture to enlarge it)
Continue reading “Final Call before the camps”

“Who should read this” section for blogs

Who should read this: All who are serious about blogging and wants to try new things with blogs.

Notice the recent posts,

If you notice the recent posts including this one you will see a section called “Who should read this”. I have added this section to save my regular visitors time. I prefer to write on various topics from Search Engine Giant Google to Directory head Hedir, from marketing to HR and everything else available under Google search. Also I sometimes hundreds of words. Due to diverse and long posting my daily visitor may find themselves lost, or they may miss an important post so I decided to add this section to help them decide.

I have added it as I myself is more of a blog reader and I read following from home

I read many others from office which is mostly related to US credit system or Online marketing. I have added it as a live bookmark to save my time.

As I reader I always had problems in determining the post’s worth for me. I certainly do not want to waste time in reading something completely irrelevant and more importantly I do not want to miss any important topic because of irrelevant start or unassociated topic title. Do let me know your opinion about this addition.

Google may imitate Hedir’s idea

Who should read it: All SEM interested people along with ones who track online business. All people assosiated with Hedir.

Is Google to trying to imitate Hedir’s idea? This is a question asked by one of Hedir’s reputed member Google Junky. Hedir is the oldest and the most established human edited directory (much more than a plain directory, this is web 2.0 community based review system) which scans the websites for its,

  1. Services
  2. Products
  3. Vision
  4. Policies
  5. Overall customer reputation

Not on the basis of

  1. Web Contents
  2. OBL and IBL (outgoing backlinks and incoming backlinks)
  3. Page Rank
  4. Keyword optimization

The best thread which explains about Hedir is at webproworld.com, a six page discussion.

Hedir is a complete Human based ranking system which has its own limitations and disadvantages. New patent application (System and method for supporting editorial opinion in the ranking of search results) Google is going Hedir’s way. Let’s see what does this patent say,

  1. Look for the words “an editorial opinion parameter). It shows a shift from focusing on algorithm-based changes to the integration of a human editorial process. The patent page says

    Other search services have attempted to improve Internet searching by compiling static lists of web pages on specific topics. Directory listings, such as Yahoo! (www yahoo.com) and Open Directory (www.dmoz.org), are examples. These services map a search query against the editorial comments accompanying each web page that was reviewed by an editor of the service, and optionally the full text of the documents, to generate a list of results. The scope of these services is limited, however, to the set of pages that has been reviewed by the search services’ editors.

    AskJeeves (www.ask.com) generalizes the application of editorial opinion to a collection of pages. Their editors identify a set of pages that share a common theme (e.g., home pages of airports) and associate this set of pages with specific trigger words (e.g., the word “airport”). When one of the trigger words appears in the query, they present the user with a concise representation of the associated set of pages, allowing the user to choose one. Again, the scope of this technique is restricted to the set of pages that were reviewed by the editors, which tends to be many orders of magnitude smaller than the set of useful pages on the World Wide Web.

    Therefore, there exists a need for a system and method that improve Internet searching.

    SUMMARY OF THE INVENTION
    A system and method, consistent with the present invention, address this and other needs by providing a mechanism that enhances the ranking of search results by integrating editorial opinion.

    In accordance with the purpose of the invention as embodied and broadly described herein, a method that provides search results is disclosed. The method includes receiving a search query, retrieving one or more objects in response to the search query, determining whether the search query corresponds to at least one query theme of a group of query themes, ranking the one or more objects based on a result of the determination, and providing the ranked one or more objects.

    In another implementation consistent with the present invention, a method for determining an editorial opinion parameter for use in ranking search results is disclosed. The method includes developing one or more query themes, identifying, for each query theme, a first set of objects as being favored, identifying, for each query theme, a second set of objects as being non-favored, and determining an editorial opinion parameter for each of the objects in the first and second sets.

    (Nothing new to the people who are in Google as they know it is already implemented, ask if Matt can deny it).

  2. Categorization: The patent says

    In a second way, the editors may establish categories/topics from a directory that may be compared to the search query to determine if the query satisfies a particular query theme. For example, a set of topics could be the topics in an online hierarchical directory (e.g., a Web Directory), such as Open Directory, Yahoo!, or Google (www.google.com). For determining sites that help in finding accommodations, a query theme could be expressed as a set of topics in Yahoo! as shown below:
    Recreation: Travel: Lodging;

    According to me a better categorization can be done using a mix of tags, Hedir suggests the solution at http://www.hedir.com/remove-addoption.html . Here Hedir has suggested a mix of taxonomy and folksonomy. Another area for Google to imitate.

This is good that Google is going this way. At SEO conferences we all expected that such a move when,

  • Yahoo acquired del.icio.us
  • Google and Yahoo stated manual scanning. There were few more threads but I lost the reference. Also read Matt cutts comments on when asked the same question.
  • When Wink hit the market.
  • When Hedir started getting publicity.
  • “TrustRank” has been being “quietly” implemented through several algo changes starting back maybe as early as the “Florida” update on December 3, 2003. Subsequent updates including “Jagger” involved new “TrustRank” implementation layering including ranking of IBLs and OBLs (inbound and outbound links).

If I get back to my original question Is google to trying to imitate Hedir’s idea? May be yes as Hedir is growing popular and many people are watching its growth rate. Google Analytics have also copied few features from other existing analytical products and some of them were copied from Visitlab for sure. http://www.google-analytics.com/urchin.js See how it is using image file for tracking (if it needs more explanation, you can contact me 🙂 ).

Google Vs Hedir

starts